Over a 35-year period, Doctor Ferri and her team at EffegiLab in Trento have researched the benefits of several natural, organic ingredients, primarily from the region for the benefits of skincare. This includes the use of grape extracts to treat dermatitis and how naturally extracted resveratrol can work as a ‘super anti-ager’. She also discovered the benefits of vegetable melatonin – phytomelatonin – and it was this that defined the concept of ‘psico-cosmesi’ for her. The work hasn’t stopped there, as Doctor Ferri continues her research into the benefits of natural ingredients in skincare, particularly those with structures similar to that of the skin’s natural composition. Each product in the line is created with ingredients grown on the organic farm at Rocco Forte Hotels’ Verdura Resort in Sicily, allowing access to unrivaled provenance and quality. Each ingredient, like organic olive oil, floral hibiscus, fragrant lavender, and herbal rosemary in selected and blended with icy fresh mineral water from Sicily’s mountainous Madonie Regional Natural Park. The Mediterranean diet is widely considered the cleanest, healthiest, and most balanced in the world and is the inspiration for their products. Far from faddy trends, the diet is enjoyed by those who want to benefit from increased longevity and the wonders of a diet rich in healthy oils, and unprocessed goodness. In the same way that the Mediterranean diet promotes good health from the inside out, Irene found the nutrient-dense ingredients to be deeply beneficial when applied topically; supplying the skin with a wealth of vitamins, fatty acids, and antioxidants to help enrich, rejuvenate and protect. All formulations are as delicious as they sound, but it’s research carried out by EffegiLab in Trento with globally renowned Doctor Francesca Ferri that elevates them to Spa Grade skincare solutions that make a difference. Working with her team of biologists and pharmacologists, her philosophy is the development of performance natural formulas that are exceptionally skin-friendly and clean. More than 75 of the most effective natural and biomimetic ingredients are used. Experience gained from over 35 years of research and development has allowed the brand to deliver natural remedies in ways that enhance their potency whilst minimizing their ability to cause unwanted side effects. Doctor Ferri’s continuing research means they can constantly evolve, using ingredients at the most efficacious levels and pushing the boundaries of performance naturals. They have a strong commitment to sustainability; every single stage of the manufacturing, development, distribution, and even recycling process is considered for its impact on the planet, the user, and the Sicilian community in which it originates. The brand is also vegan-friendly and in line with the commitment to sustainable skin-friendly formulas: each product contains what is necessary only and naturally derived alternatives to petrochemicals, synthetic colours, harsh surfactants, and preservatives. Finally, every product is lightly fragranced with beautiful scents, specially formulated and screened to avoid the most common fragrance allergens.