Baxter of California Hard Cream Pomade is a volume and styling gele for all hair types. Firm hold, natural finish pomade. Powered by natural ingredients, this lightweight, solid styling cream provides textured definition and strong hold for hours with a natural, low-shine finish. It's recommended to put a fingernail-sized amount of pomade into the palm of your hand and rub hands together to emulsify. Use more product for increased hold and style. Apply evenly throughout damp or dry hair. Apply product to wet hair for a more wet-look finish. Apply to dry hair for a more natural look with less definition.