La Bouche Rouge Le Serum Noir Mascara is a mascara. The first mascara in 100% recycled glass and developed without plastic. Le Sérum Noir contains 99% natural origin ingredients and no microplastics. It thickens, lengthens and lifts lashes from root to tip and brings density and glamour to your gaze, with a 60s spirit. You can place your mascara in your normal glass recycle bin: it’ll never end up in nature!
The formula: a serum that tends to lashes while embellishing them. The ideal alliance for strong, glamorous lashes. Simultaneously serving as a mascara and lash care, the mascara contains 99% natural ingredients and no microplastics. It contains carnauba wax, which coats lashes while preserving all their suppleness. The natural wax also provides a strengthening effect. Thanks to the combination of castor fibers and jojoba oil, this mascara provides volume and spectacular definition from the very first application, all while enhancing lash growth. Finally, this natural formula provides excellent hold all throughout the day and is easy to remove.
The packaging: each part of the bottle was developed to be desirable and recyclable. The glass tube is produced in France, by a company bearing the Entreprise du Patrimoine Vivant (EPV) label, using traditional glassmaking methods that draw upon a hundred-year-old savoir-faire. The brush is the first brush in the world without microplastics. Instead, it is composed of caster plant fibers. Its shape was developed to lengthen lashes and provide thickness and volume, without clumping. The wiping ring (the piece situated at the tip of the glass, that allows you to obtain the right amount of mascara on the brush) is crafted from plant-based materials, and not plastic. The cap is produced in infinitely recyclable metal.