Alleven philosophy is to treat their clients with respect and honesty, and to deliver on their commitment to provide the highest quality products whilst being environmentally conscious. Alleven's first product, Colour Shield, was created to answer the need for a high-performance concealer with an elegant and sophisticated touch, inspired by the demands of the modern woman who wants to look her best at all times. Today, the line offers a complete collection for both face and body developed to deliver flawless skin from the inside and out. After years of searching for, and not finding, an effective body concealer to be used year round and on any occasion, Celia Forner decided to create it. The result was Alleven Colour Shield, an award-winning, Hollywood must-have body airbrush foundation with an innovative water & transfer-resistant formula that provides an instant veil of perfection, all the while protecting and hydrating your skin from the rigors of every-day life. Since its creation, and through its rapid popularity, Alleven’s core values have always been focused on delivering products that are cutting-edge, multi-functional and agile, and that improve the appearance of the skin from head-to-toe. Environmental protection plays a key role, and is a priority to their development as a company, that’s why Alleven integrated Corporate Social Responsibility into their business model, by monitoring and ensuring their activities are in compliance with the ethical standards and national and international norms.