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Yvo, the creator of the brand, realised as early as his sixth birthday that he possessed an extraordinary gift: an exceptional olfactory, which enabled him to perceive fragrances uniquely. As he grew up, he developed an extraordinary ability to recognise and classify aromas. At the age of 18, the prestigious perfume house IFF offered him the opportunity to become a 'nose' and offered him a job in New York City. Despite the tempting opportunity, Yvo chose to follow another passion: music.
Yvo then decided to cultivate his passion for the cello and enrolled at the Conservatory of Florence. During his years of study, however, an injury to his left hand forced him to revise his plans and leave this great love of his to dedicate himself to the study of law. Despite the change of path, Yvo never gave up his passion for fragrances, continuing to cultivate it even while studying law.
Yvo's passion for the world of perfumery led him to pursue a career in specialised journalism: through his words, he was able to transport readers into a world of perfumes and olfactory stories. Travelling the length and breadth of the globe, he gathered valuable experiences and encounters, enriching his knowledge of the world of fragrances.
Despite his success in the field of journalism, Yvo had a dream that remained in the drawer: to create his fragrance, capable of telling his vision of the world through aromas. He met famous perfumers who encouraged him to create his fragrance, including Jean-Claude Ellena of Hermiss and François Demachy of Dior and Acqua di Parma, and the flame of his ambition grew ever brighter.
Finally, the long-awaited moment arrived: Yvo decided to get involved and give life to his olfactory essence. Yvra 1958 took shape as a work of art of the soul, in which every note told a story, every chord evoked emotions. Guided by his passion and with the advice of master perfumers, he perfected his masterpiece, a true tribute to the art of perfumery.
Each Yvra masterpiece is more than a fragrance, is an unforgettable olfactory journey. An enthralling and unique olfactory experience that takes anyone who perceives it on a thrilling journey: each of Yvo's creations represents the pinnacle of his olfactory heritage. Perfumes that transcend time, are an incredible combination of art and science, of passion and craftsmanship. These masterpieces will continue to influence and inspire future generations of perfumers, leaving an indelible mark on the history of fragrances.
Yvra is destined to spread its intoxicating fragrance around the world, bringing with it the soul of Amsterdam and the olfactory vision of Yvo. A tribute to a passion that has made the impossible possible, with the unique power to transform essences into emotions.
50 ml is an official online Yvra dealer. Has Yvra won you over or do you want to try other niche perfumes? Don't miss the large selection of artistic fragrances on our website. We would like to remind you that at 50 ml you can request free samples with every order you place: just enter your preferences at check-out! Or you can try Yvra perfumes in Milan, in our store in Viale Montenero 16. 50 ml offers the chance to buy samples of the best niche perfumes: create your own Discovery Set, try them all and find the one that suits you best! The best niche perfume samples are waiting for you!
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