Selfie Wax is a professional brand with innovative products for effective epilation. This young and dynamic brand, born from the spin-off of Atar Naive (founded in 1996) and from the partnership with a British company leader in the formulation and production of waxes for cosmetic use, has created a line of products for all needs. Thanks to continuous investment in research and development, Selfie Wax is revolutionizing the world of professional hair removal with high performance products. Its innovative formulas, safe and easy to apply, are the solution to all the problems of epilation. The waxes are aimed at a unisex public, attentive to personal care and quality. Thanks to a system that offers effectiveness, a quick treatment and the possibility of performing the treatment at any time, waxing at home has never been easier. The Selfie Wax system just needs the application of the wax with the help of the spatula, without having to use the strips, facilitating the application process and speeding it up. Selfie Wax waxes can be heated in the microwave, which is faster and more accurate in controlling the temperature of the wax itself. But the real innovation is the low temperature application, without having to lose effectiveness: because the hair is ripped at the root, the time period between one epilation and another becomes much longer. The removal of the hair at the root, moreover, reduces the cutaneous trauma, making the waxing process less painful. Finally, a selection of emollient ingredients leaves the skin soft and smooth. Discover Selfie Wax waxes, for smoother skin for longer.