Urang (pronounced 'yoo-rang' = 'Organic Love') is a Korean organic skincare brand, founded on love, passion for music and the use of skin-safe natural ingredients. Thanks to its innovative textures, such as serum oils, and careful selection of the best ingredients from around the world, Urang has created an extraordinary line that will forever change your view on skincare!
Around 2016, an ordinary South Korean woman with a passion for skincare named Jina Lee discovered that some of the cosmetics she was using might contain harmful ingredients for her and her baby. Determined to find safer options, she began studying natural and organic ingredients that benefit the skin. Her journey led her to become an Aromatherapist and create her own safe and beneficial cosmetics for her and her family. From there, it was a short step for Jina Lee to want to share her knowledge, love, and honesty in her research and products with others. Thus, the Urang line was born: organic, vegan Korean cosmetics made with natural and safe ingredients, exactly what a mother would choose for her child!
The Korean Skincare brand founded by Jina Lee uses only high-quality, natural, organic, and vegan ingredients, suitable even for dry and sensitive skin. No synthetic fragrances, chemical additives, or preservatives are used. This careful selection ensures that the INCI (ingredient list) is free from harmful ingredients. The formulations adhere to strict standards, guaranteeing excellent results. With these concrete actions, Urang pursues its brand philosophy: to offer natural cosmetics that are safe and beneficial for everyone, regardless of skin type or age! With their famous ultra-light textures, easy application, and rapid absorption, Urang promotes simple, specific, and personalized skincare based on your skin type and the time you have available. Worried about applying the product incorrectly or want to integrate it into your routine without unexpected mistakes? Don’t worry: Urang provides various application guidelines and skincare methods on their product packaging, so you can enjoy your beauty routine without concerns!
There’s another unique element on Urang product packaging: a QR Code. Where does it lead? To a music playlist! Surprising, right? Here’s the reason: Urang conducted a Music-Plant Experiment, they grew plants in the same environment but with two different treatments compared; some grew by receiving words of affection and motivational phrases, others - instead - no. The result has led to the finding that positive environments improve the growth of the plant, and not just! Therefore, the Korean brand has decided to spread music from cheerful vibes during the production phase of its cosmetics, so as to convey positivity and love to its products and to those who use them. . The results showed that positive environments significantly improved plant growth! Therefore, the Korean brand decided to play upbeat music during the production of their cosmetics to infuse positivity and love into their products and for their users. The playlist linked by the QR Code is the same one played during the creation of that cosmetic: try listening to it while using the product for a unique sensory experience. Positive vibes guaranteed!
Let’s explore together the must-try Urang products!
Here are some reviews from our customers who have tried Urang cosmetics. We hope they help you make your choice!
Discover the world of 50 ml: in addition to the fantastic Urang products, you’ll find many other Korean skincare brands like , and . You’ll have everything you need to create a perfect 10-step Korean Skincare routine: , , , , , , , , , and ... In short, the best of and ! Don't forget to explore our selection of , where you can discover unique and refined fragrances. Subscribe to our Newsletter to stay updated on the latest in Skincare and Artistic Perfumery. We look forward to seeing you!
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